Marketing Automation Features

OK, this is where I get really excited. If you are not familiar with marketing automation possibilities, get ready to have your mind blown because the possibilities with this technology are amazing. Here’s an overview video that gives you one sample of how automation can be used. We go into more details on the possibilities of this technology below.

There are two ways to set up marketing automations in Moosend: configure your own or use the pre-configured templates called recipes.

Here are some of the existing email marketing automation recipes you can quickly get set up with minimal effort:

• Abandoned Cart – If a customer adds an item to their shopping cart but does not complete the purchase, Moosend can detect this and send an email reminder to finish the purchase. If the subscribers still doesn’t purchase or even open the email, you can send follow up emails after set times with more reminders, emails with more marketing points of why they should buy the product, or incentives like info on any existing discounts they can use or whatever else you think would encourage them to complete the purchase. This can really help drive down abandoned shopping cart rates.
• Calendar Event – Whether it is the anniversary of when a visitor first signed up or purchased, a set amount of time since visiting your website, their birthday, or whatever you want, these time-based events can automatically trigger an email. These are great ways to send discounts, thank yous, incentives to re-engage with your website, tell them about what is new since their last visit, and so on.
• Goal Completion – Emails can be triggered to send after a customer completes a certain goal. Goals can include a customer reaching a certain spending threshold, buying a certain number of products and so on. They can be then moved to a new email list segment, sent a special email with a reward or incentive to purchase more, or whatever you like. This is a great way to keep track of your very best customers or try to get first time customers to become repeat buyers.
• Loyalty – Similar to goal completion, you can create loyalty based emails so that once a customer completes a certain number, amount, or type of purchase, you can send a loyalty based email with a reward, thank you, special pricing, and so on.
• New Customer – If someone has just become a customer or has opted into your list, automatically send them a personalized email introducing them to your business, content, any loyalty programs, discounts, etc.
• Onboarding – Help new users or products, services, or educational materials get trained up quickly with an onboarding series of emails. If the subscriber doesn’t open the initial emails, automated reminders can be sent until they enter your onboarding sequence.
• Weather Based – This is crazy and really cool. Moosend can check the weather in a subscriber’s location and certain weather conditions can trigger emails. For instance, if it is rainy in a subscriber’s location, you could send offers for rain gear or shows to watch on rainy days. If it is snowing, send offers for snow tires, cold weather apparel, ski vacations, outdoor recreation ideas, etc. You can do whatever you want – get creative!
• Recurring Subscription Reminder – If a specific date arrives and there is no purchase, a followup email can be sent to remind them it is time to buy again.
• Special Offer – Moosend has the amazing ability to track what your subscribers do on your website and which pages they visit. If a customer arrives at a landing page you set up with a special offer and they don’t purchase, you can send them an email with the offer. This is very similar to ad retargeting but you don’t have to pay extra for it if they are your subscriber!
• Content Based Trigger – Similar to the special offer recipe, if a visitor browses a particular page on your site, send a follow up email that is related to that specific content and their area of interest. I am really excited to try this feature out…
• Custom Information Change Trigger – Let’s say a customer moves from one city to another and changes this information in a user account that interfaces with Moosend. You can then send an automated email with information based on that city (real estate info, city guides, shopping guides, restaurants, location based deals). This trigger can be set for any custom field you have set up and not just geographic changes. It could be an income level change, type of job or company position, favorite items, what they want to learn, etc. Think of the possibilities you could do with this!
• Survey Buyers of Your Products – Automatically send a survey when someone buys a particular product and get their feedback on the product, your ordering system, general satisfaction, what else they might want to purchase etc. This is a great way to set up an automated customer feedback loop so you can be constantly listening to what your customers have to say.
• Upsell or Cross Sell – When a customer purchases a product, automatically send them an email to purchase another product or service. Great way to encourage repeat business.

These are just the pre-configured automations that Moosend has set up and ready for you to use. There are some amazing possibilities here to highly personalize offers to your email list. This can greatly improve your email open rates and conversion rates for whatever you want to accomplish.

If you want more details on Moosend’s automations, you can read more about them on their site.

Analytics Features

Analytics are crucial for understanding the behavior of your email subscribers. Here is what Moosend offers:

• Click Tracking – When you have multiple links in your emails, you can see exactly which links your subscriber’s clicked on and which ones they are ignoring. This can really help you refine the effectiveness of your email campaigns over time.
• Email Clients and Devices – See what email programs your subscribers are using and what kind of device they are viewing on. This will help you design emails in formats that are most suited to your subscribers.
• Individual Subscriber Stats – See what each unique subscriber is opening and clicking on.
• Campaign Activity – Find out which days and times are getting the most opens and clicks to track campaign effectiveness
• Location Stats – See where your subscribers are located and how your campaigns are doing in that particular region.